Hi, I'm Paul Foster

AI, or artificial intelligence, is about using machines (usually software) to do tasks that would normally require human thinking — like responding to messages, sorting information, or making suggestions. In small businesses, it’s often used for admin, customer service, or marketing automation. You don’t need to understand the tech to benefit from it — that’s my job.

Nope. Most of the tools I help set up are designed for everyday business owners. You don't need to code or be "into tech." If you can use email or spreadsheets, you're good to go.

Not quite. Automation follows a fixed set of rules. AI learns and adapts based on patterns in data. The two often work together, and that’s where the real magic happens — smart automations that actually think a bit.

AI isn’t here to replace people — it’s here to support them. Most small businesses use it to handle the boring stuff (like replying to FAQs or updating databases), so humans can focus on what matters most.

That depends on how you use it. If it saves you 10+ hours a week or helps you convert more leads, it usually pays for itself very quickly. Part of what I do is help you identify where it’ll actually make a difference.

Yes — I always recommend starting small. That might be testing a chatbot or automating one part of your workflow. You don’t have to change everything overnight.

Most simple tools can be set up in a day or two. Some are literally plug-and-play. If your needs are more complex, we map that out together and keep it as light as possible.

Most of the time, yes. Tools like CRMs, booking systems, and websites often have APIs or integrations that make adding AI possible. I help bridge those gaps.

That’s one of the biggest risks I help you avoid. I research and test tools constantly, so I can guide you to what actually works — no hype, no bias.

ChatGPT is a type of AI that can have natural conversations. A chatbot is a tool that uses that AI (or simpler logic) to chat with your customers. I help tailor the right mix for your website or business.

Yes, if done properly. I only recommend tools that follow proper data privacy practices and work within GDPR standards. I can advise you on what’s safe and compliant.

Yes — and it works surprisingly well. Tools can draft replies, summarise long messages, or even automate full customer service workflows.

AI can help engage website visitors, follow up automatically with leads, and even personalise outreach at scale. It doesn’t replace your strategy — it amplifies it.

Definitely. AI can provide instant answers, escalate issues to the right person, and make customers feel heard — all without hiring more staff.

Not at all. Most clients start with something simple and see quick wins. We can scale up once you see the value. You stay in control the whole time.

Absolutely. AI just helps you do more with less. You decide what to automate, how it works, and when it’s used. Think of it as an extra pair of hands, not a takeover.

One client saved 8+ hours a week by automating appointment confirmations. Another added an AI chatbot to their website and doubled their leads in a month. It’s about small, smart wins.

No. I often work with your existing tools and site. In fact, many AI solutions can be added to your current setup without any redesign.

Great question. I work transparently, with plain-English explanations and no hidden costs. You always know what’s happening and why. If something’s not right for you, I’ll say so.

Yes. Tools can help generate posts, reply to comments, and schedule content — all with your voice and tone. It’s not about replacing you, just saving you time.

That’s what I’m here for. We start with a simple chat — you tell me about your business, and I’ll suggest the easiest and most valuable places to begin.

You’re not alone — many business owners have tried tools that didn’t deliver. My approach is hands-on, honest, and rooted in what actually works for your size and budget.

Yes — that’s the whole point of this site. Just leave your details and I’ll give you a ring. No commitment, just a friendly chat to explore things together.

Yes. I offer setup, training, and ongoing optimisation depending on what you need. I can be your AI guide as you grow — or just help you get started and hand it back to you.

No. Most of the time, AI helps your staff by taking the repetitive work off their plate. It actually frees them up to focus on higher-value tasks.

Perfect. That’s where AI can be surprisingly powerful. I love exploring how these tools can be adapted for specialist industries or unusual workflows.

Often within days. A simple chatbot or automation can start saving time or capturing leads almost immediately. The big wins usually build over time with proper fine-tuning.

It’s a shift, not a fad. Businesses that get on board now have a serious head start. The tools are only getting better — the key is using them wisely.

Yes — especially if you’re spending time or money on repetitive admin, basic customer service, or missed leads. AI often pays for itself within weeks.

No. I set everything up for you and provide simple guidance. Many tools run in the background or integrate with what you already use.

Very low. Most AI solutions can be trialled or implemented gradually. You stay in full control and there’s no lock-in or long-term risk.

You’re not alone — it’s confusing. These are all based on “large language models” (LLMs), which are trained to understand and generate human-like text. Think of them like different brands of the same kind of brain. If you’re not sure which is right for what you need, I can help untangle that for you.

That’s incredibly common. These tools can seem underwhelming at first if you don’t know how to prompt them effectively. Often it’s not you — it’s just about asking things the right way. I can help you get way more out of them with just a few small changes.

Yes — imagine an AI that’s read the internet and learned how people talk. It doesn’t "know" facts the way a person does, but it’s excellent at predicting what makes sense next in a conversation. That’s the core of an LLM. The good news? You don’t need to understand the tech to benefit from it — I can help you apply it.

Generative AI (or GenAI) creates things — like emails, replies, images, even code — based on your prompts. Traditional automation follows fixed rules. I can help you use both in a way that’s actually helpful for your business.

Yes, it’s Microsoft’s AI assistant, built into tools like Word, Excel, and Outlook. It can summarise emails, draft documents, and more — but it’s not always clear how to use it well. If you’ve got it, I can help you make the most of it.

They’re both similar tools from different companies. Claude (from Anthropic) tends to be a bit more cautious and good at long documents. ChatGPT is more widely known and better integrated into other apps. I can help you decide what suits your needs.

Not exactly. Apple Intelligence is Apple’s new AI layer that runs across your iPhone, iPad, or Mac. It uses a mix of on-device processing and external models (including ChatGPT). If you’ve got an Apple device, I can help you figure out what’s built in — and what’s useful.

LLaMA is Meta’s open-source version of a large language model. It’s mostly used behind the scenes in apps or by developers. If you’re not building something from scratch, it’s good to know about — but you probably don’t need to touch it directly. I can explain where it might show up in tools you already use.

Grok is an AI chatbot integrated with X (Twitter), made by Musk’s company xAI. It has a bit of a personality and connects to real-time posts. It’s more of a curiosity than a business tool at this point — but I can show you what it does and where it might fit in.

You’re not imagining it — AI is being added into loads of apps. Sometimes it’s helpful (like summarising a meeting), sometimes it’s just noise. I can walk you through what’s actually useful vs. what you can ignore.

No — but it might leave you behind if you ignore it completely. The key is learning to *work with* AI, not against it. I can help you take the first steps without needing to reinvent how you work.

Great question — because under the hood, many of them *are* similar. It’s like choosing between browsers (Chrome, Safari, Firefox). The difference is in how they’re used. I can help you pick based on what *you* need, not what’s trending.

It's smart to be cautious. Tools like Gemini (from Google) are still evolving. They can help, but shouldn’t make final decisions for you. If you’re unsure what’s safe, I can help you test it out properly.

Not at all. Most businesses haven’t seriously adopted AI yet — and many who have, aren’t using it well. Now is the perfect time to start exploring with guidance.

Prompting is just the art of giving AI the right instructions. A small tweak in how you ask something can make a big difference. I can show you how to get better results, without needing to study it in depth.

Only if you give them access. Some tools store what you type to improve the model, others don’t. I can help you understand the privacy side so you stay in control.

No — the paid version gives you access to a more powerful model (currently GPT-4), and extra tools. If you're wondering if it's worth it, I can help you test it before committing.

Eventually, yes. But for now, you just need to start learning what’s possible. Strategy can come later. I can help you explore in a way that’s practical, not overwhelming.

Claude is designed with more “constitutional” safety in mind — it tends to be more careful in tone. That doesn’t mean it’s always better. If ethics matter in your space, I can help you understand the differences.

Some tools work fully offline, but most need some connection to give great answers. I can help you choose tools that balance convenience and privacy based on your needs.

Not quite. GPT is the engine behind ChatGPT. It stands for “Generative Pre-trained Transformer” — but you don’t need to remember that! I can help you understand how these models work in the background of many tools.

Not dumb at all — it's one of the most common things I hear. AI can be confusing at first, but with a bit of guidance, most business owners pick it up quickly. I’m happy to walk you through it, no judgment.

That depends on your goals. Want to save time? Capture leads? Improve customer service? I can help match the right tool to your situation — not just what’s popular.

Yes — but it works best when you guide it with a clear voice or structure. I can help you get natural-sounding, useful content instead of bland or robotic results.

Start with a free tool like ChatGPT (free version) or Copilot in Microsoft Word. Or just chat to me — I’ll show you a simple use-case that’s relevant to your business.

No. While advanced users benefit from that, most people just need a few solid examples to copy and adapt. I can share prompts that work for your specific tasks.

No, but it will change how creative work gets done. It’s more like a co-pilot — helping you draft, brainstorm, and produce faster. I can help you see where it fits (or doesn’t) in your workflow.

Yes — many tools now let you upload docs, spreadsheets, or website content. If that sounds risky or confusing, I can help you do it safely.

That’s true — because each tool is trained differently. Think of them like advisors with different personalities. I can help you figure out which one gives you the kind of answers you need.

There are risks, especially with public-facing content. But there are also ways to protect yourself. I can help you stay on the right side of AI — legally and ethically.

AI tools don’t judge — and most don’t remember your conversations unless you allow it. You can always reset or delete your history. And honestly? Everyone asks silly stuff at first.

Absolutely. AI isn’t a single thing — it’s a bunch of complex technologies bundled under a buzzword. You’re not behind — you’re just ahead of the people pretending they understand it all.

No. That’s exhausting. I follow the trends so you don’t have to. The goal is to find stable tools that work for *you*, not chase every shiny object.

Yes — in fact, non-technical people often benefit the most. Most AI tools today are built for regular users. If you can write an email, you’re already qualified to get started.

You’re not alone. I often help people design workflows that are simple, low-stress, and forgiving. AI can actually help reduce overwhelm if used right.

Absolutely. Many of the smartest AI adopters I know are experienced professionals who bring wisdom, strategy, and people skills — and use AI as a helpful sidekick, not a replacement.

That’s a good question — and it depends on how you use data, disclose automation, and treat customers. I can help you set up sensible boundaries that feel right.

That depends on the context. If you’re using AI to help write content or reply faster, most people are fine with it — especially if it improves service. Transparency builds trust, and I can help you navigate that.

Yes — and it’s often the best place to start. From form-filling to appointment reminders, AI thrives on the repetitive stuff that drains your day.

Not at all. Using AI smartly shows that you value your time and want to serve your customers better. It’s not about being lazy — it’s about being efficient.

In many cases, yes — with caution. I’ve helped clients in healthcare, finance, and education adopt AI while staying compliant. It’s all about smart boundaries.

No — many tools are free or cost less than £20/month. The key is starting small and measuring the impact. I can point you to the good ones.

That’s normal. Many teams fear job loss or change. I help you position AI as a tool that supports them, not replaces them — and I’ve seen sceptics turn into champions.

Yes — AI can help reduce context-switching, simplify communication, and give people space to focus. It’s a great companion for inclusive work environments.

Used well, AI enhances creativity rather than replacing it. Think of it as a collaborator that helps you brainstorm faster or polish drafts. You’re still the creative lead.

Yes — AI can personalise customer messages, restock reminders, generate product descriptions, or power smart chatbots. It’s not just for online tech companies.

Absolutely. Smart chatbots, AI inbox tools, and helpdesk automation can handle FAQs, route requests, or summarise emails — all saving you time.

Perfect. That’s why I offer informal, no-pressure calls. I’ll explain what you’re seeing in plain English, and you can decide later if you want to take action.

If you’re still actively managing a business or team, yes. Even small tweaks can make your final years more profitable and less stressful — or help in mentoring others.

That’s fair. You don’t need to love it — but if it can save you hours a week or boost sales, it’s worth a look. I’ll help you keep it on your terms.

Parts of it, yes. But underneath the hype, there are real tools solving real problems. The key is filtering out the nonsense — and I can help with that.

Definitely. Some tools can summarise emails, draft replies, or prioritise based on urgency. It’s like having an assistant that never gets tired.

It depends on the task. Some areas are mature (like summarising or chatbots), others still need human oversight. I can help you use it wisely.

Sure. I’ve worked with businesses in health, wellness, education, legal, B2B services, and retail. Most started small — and that’s often best.

Yes — I’ve got one. If you’re curious, just ask me for a callback and I’ll walk you through it based on what you already do.

Used right, AI can actually help you feel more personal — by replying faster, remembering preferences, and staying consistent. It’s all in the setup.

Yes. Most AI tools don’t make irreversible changes — they suggest, not enforce. And with the right guardrails, you stay in control.

If it replaces human service, maybe. But if it makes things faster or clearer, most customers love it. I can help you find the right balance.

Definitely. AI can help behind the scenes with admin, workflows, customer service, and more. It’s not just for content creators.

I keep things simple and focused — you only need to know what’s useful right now. I’ll help you cut through the noise.

Yes. Adding a smart chatbot or contact assistant is a great way to dip your toe in. I can help you try it without changing your site design.

No — you just need a few real examples that work. I’ll share some easy templates you can tweak for your own use.

That’s fine — just say “I don’t know where to start.” I’ll ask a few simple questions and help you find the first small win.

Not at all. The boat is still boarding — and most people are still figuring it out. Starting now puts you ahead of the curve.

Yes. I can show you low-risk, low-cost ways to experiment — like drafting content or using an internal assistant — before going bigger.

Yes. That’s what I’m here for. No jargon, no pressure — just a friendly chat to help you feel more confident about what AI can (or can’t) do for you.